- pursuing the development of the advertising industry - contributing toward the growth of a business for the long run - Raising the freedom and social responsibility of advertising - Urging to improve advertising-related systems and regulations - Raising the level of the advertising industry and making the industry more effective through scientific   research and investigation - Generating a positive attitude towards advertising and business among the general public - Launching member services such as providing training and information - Striving to fix a reasonable advertising expenditure