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2015 ¼ÒºñÀÚÇàÅÂÁ¶»ç º¸°í¼ |
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2016-01-13 |
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8399 |
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±¤°íÁÖÇùȸ´Â 2015³â ¿ì¸® ±¹¹ÎÀÇ ¸Åü ÀÌ¿ë ¹× ¼Òºñ ÇàŸ¦ Á¶»çºÐ¼®ÇÏ¿©, ±¤°íÁÖµéÀÇ È¿°úÀûÀÎ ¸¶ÄÉÆÃ Àü·«À» Á¦°øÇÏ´Â ÇÑÆí ±¹³» ÃÖÃÊ·Î ¾×Ƽºê ½Ã´Ï¾î¿¡ ´ëÇÑ ÇàÅÂÁ¶»ç¸¦ ÅëÇØ °í·ÉÈ ½Ã´ëÀÇ ±â¾÷ÀÇ ´ëÀÀ¹æ¾ÈÀ» »ìÆìº¸°íÀÚ Çѱ¹¹æ¼Û±¤°íÁøÈï°ø»ç¿Í °øµ¿À¸·Î ''2015 ¼ÒºñÀÚÇàÅÂÁ¶»ç''& ''2015 ¾×Ƽºê½Ã´Ï¾îÁ¶»ç'' ¸¦ ÁøÇàÇÏ¿´½À´Ï´Ù. ¼ÒºñÀÚÇàÅÂÁ¶»ç(MCR : Media&Consumer Research)´Â ¹Ìµð¾î ¹× ±¤°í »ê¾÷ÀÇ È¯°æ º¯È¸¦ Á¾ÇÕÀûÀ¸·Î ºÐ¼®Çϱâ À§ÇØ 1999³âºÎÅÍ ¸Å³â ¼ÒºñÀÚµéÀÇ ¸ÅüÁ¢ÃË ¹× ¼ÒºñÀÚ ÇൿƯ¼ºÀ» Á¶»çÇÏ´Â ±¹³» ÃÖ´ë ±Ô¸ð Àü±¹´ÜÀ§ ¸¶ÄÉÆÃÁ¶»çÀÔ´Ï´Ù.
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